Course Curriculum

  • 1

    Welcome!

    • Welcome! As Thanks for Joining us For This Course ...

  • 2

    Chapter 1: Welcome to Mindmaven's Email Response & Opportunity Generation Course!

    • 1.1: Laying the Foundation

  • 3

    Chapter 2: The 3 Factors Controlling Email Replies

    • 2.1: What Determines the Likelihood of Getting an Email Reply?

    • 2.2: What's Your "Ultimate Ask?"

  • 4

    Chapter 3: Rewarming the Relationship | Using Email to Set Up a Meeting or Call

    • 3.1: Introduction

    • 3.2: An Offer They Can't Refuse

    • 3.4: The Research Project

    • 3.5: Channel Your Inner Benjamin Franklin

    • 3.6: Practice (Tactful) Name Dropping with Passive Introductions

  • 5

    Chapter 4: Starting an Email Conversation

    • 4.1: Introduction

    • 4.2: Be a Little Counter-Intuitive (and Tell Them Not to Respond)

    • 4.3: Talk With Them, Not At Them

    • 4.4: Leverage Your History (or Social Media)

  • 6

    Chapter 5: Five Rules for Writing Meaningful, Relevant, Valuable Emails

    • 5.1: Introduction

    • 5.2: The Mother of All Don'ts

    • 5.3: Be as Specific as Possible

    • 5.4: Eliminate Assumptions

    • 5.5: Just Get to the Point Already

    • 5.6: Negate Negativity

    • 5.7: Take Ownership & Avoid Ambiguity

  • 7

    Chapter 6: Master the Follow-Up Game

    • 6.1: Introduction

    • 6.2: The Two-Week Follow-Up Game Plan

    • 6.3: Exercise: Send Three Follow-Up Emails

  • 8

    Chapter 7: What's Next?

    • 7.1: Keep in Mind: Getting a Response is Only the Beginning

    • 7.2: Want More? Join Us For The Relationship Marketing Crash Course!

    • 7.3: Download: The Email Response Generation Checklist

    • 7.4: Download: How to Write Emails that Get Replies Slide Deck

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